Insightful Creator #7 - How to Master Capturing your Readers Attention

Read time: 4 minutes.

Welcome back, creators.

This time around we will talk about:

The importance of a hook that stands out to the reader like a sore thumb.

Lets dig in.

Leading thoughts

Every single piece of copy you write has a hook.

Even if you don't realise, it still has a hook.

The first line in a tweet is the hook, for example.

Have you ever just been scrolling on the internet and suddenly an ad pops up? The ad shouts “How to become wealthy in under 30 days.”

This is known as the “hook” and more than likely, it grabbed your attention. It made you curious to how? How can I become wealthy in under 30 days. You think about it… and BOOM.

The curiosity took over and you urge to click on the ad. This is also the first step in a sales funnel, arguably the most important.

You might think “Well, writing hooks is easy, right?”

Not quite.

How to master the hook

There's a certain way to write and come up with eye grabbing hooks. And it all comes down to ONE word… Curiosity.

If you can arouse the readers curiosity and make the un-known take over, then you’re in!

For example, “How to use AI to write personalized threads” (I dislike using AI to write text for myself, but most people would want this.)

Who doesnt want threads written for them?

It's a no brainer, an offer so good people would feel stupid saying no - Alex Hormozi

It also creates that curiosity that will get the reader to look in further.

To see if it actually works, how good the threads are and what the commands are for the AI.

Once you can create that curiosity within your hook, the reader will more than likely read on, leading to possible sales or even a simple like on a tweet.

The importance of the hook

Think of it like this: If you have an attention grabbing hook, leading you to valuable information, 90% of people will read on.

But, if you have an alright hook, leading you to valuable information, hardly anyone is going to even reach the valuable information, because they weren't convinced by the hook.

Get what I’m saying?

Which one sounds better:

“The number ONE reason you’re not rich yet”

OR

“I will say why you are still poor and how to be rich in 5 years”

Pretty big contrast but you get the point.

Great hooks are snappy, easy to read, and make the reader feel like it's worth taking 5 minutes to read.

This leads to my point…

You should spend 75% of your time on the hook, and 25% of your time on the copy

Why…?

Because if the hook is trash, there's no point in even writing the rest of it, no one's going to read on.

Here is an example of a tweet that done numbers for me, and it was all thanks to my razor blade sharp hook:

Thats all for this weeks issue - and now, go on and practice your hooks.

Keep on improving,

Sebastian, out.