Insightful Creator #11 - Unique Growth Booster

99% of people either miss on this, or do it incorrectly.

Author

Sebastian Rózga
February 25, 2023

Read time: 5 minutes.

Welcome back, creators

If you don't know already I released my first ever product yesterday. The Twitter Blueprints.

Gained 400+ follows, earned over $50 in tips - for a free product. Made over 300 sales.

In this issue I'll discuss some behind the scenes process of creation, releasing and curating it - so you can create a banger giveaway to boost your growth. A practical guide for maximum 5 minutes of your time.

Let's dig in.

Why giveaways

Giveaways are the fastest way to dynamically grow your account, by simply using your knowledge and creating a sought after product.

What can you create? Well:

  • Ebooks

  • Notion templates

  • A-Z guides in Google Docs

  • Looms and videos

  • Community invites

Etc...

There are tons of ideas you can use. But I've focused on actually making both of them at the same time. I released:

  • An ebook

  • Notion resource list

Why? Let me explain.

Value always comes first

You need to show your worth and the value of your product for anyone to buy it.

  • I noticed that most people do singular product giveaway

  • They overprice it after

  • So I created 2 in 1 offer

  • Sent it out for free for first 24 hours

  • Priced at $29 after

"Seb, but why do we want to go low ticket?"

The answer is simple - you want to reach the greatest amount of people possible.

And going low ticket + high value allows you to do so.

Ideation

Probably the easiest step. Ask yourself those questions:

  • Who do I want to reach and help?

  • What is the purpose behind creating this giveaway?

  • What is the main idea behind it?

  • Do I want it to be widespread or specifically targetted?

  • Do I want it to be shortform or longform?

  • Do I want to write it down or use other form of content?

  • How long do I want to spend on the project - and how long the customer should digest it?

For me the answers for those were:

  • Solopreneurs, writers, people fascinated with Twitter growth and monetisation

  • Helping people, by sharing my own knowledge

  • Twitter growth and monetisation

  • Widespread

  • Longform

  • Yes, written down

  • Preferably 20-40h myself, let the reader complete the lecture in 1-2h

Writing an ebook was most viable option. Connecting with the 2 in 1 concept I added Notion resource list as a bonus.

Pricing?

I checked similar ebooks released by creators at similar follower range. Easiest practice you could use.

$29 was the price of the ebooks I've found. So I priced my 2 in 1 package the same to easily beat the competition.

Creation

Creation process was quite simple:

  • Main focus on writing down my ebook

  • Spend 1/5th the time writing down the resource list

I focused most of my time (30+hrs) on creating my ebook.

Here's the easy template to create a layout of your product:

  • Main idea

  • Interlude with contents

  • No fluff appetiser

  • Use the Rule of Four framework to keep the customer engaged

  • Funnel your services/products at the end

The key here is cutting all the fluff.

I should also add these:

  • Take breaks

  • Create for 2-3h, edit later on

  • Sleep, come back to the ideas later and refine

You don't want to create it in one go.

Release

Extremely easy to follow template:

  • Resources and templates - Notion

  • Ebooks and posts - Canva

  • Videos - Loom

  • Platform to release on - Gumroad

  • Documents - Google Docs

Basic template, you don't need more. Unless you want to ideate later down the line.

The key is getting people to give their emails. I already mentioned why you want to build and emailing list several times, both on Twitter and my newsletter.

I gained around 300+ emails from my product.

What should be noted:

  • AutoDMs will screw up pretty quickly

  • If you DM manually (like I did) it's going to take all day. You will get shadowbanned too

  • Keep it 24/48h offer. Give it a pricetag afterwards.

Monitor and curate it often. For graphics - just use Canva. It's the easiest to create a good design if you're into that.

Summary

  • Get a rough idea of what the giveaway should be

  • Use my 7 Questions framework to get a grasp of how it will be created

  • Canva, Looms, Notion, Gumroad is your ultimate toolstack

  • Focus on doing it in portions, edit and refine it often

  • AutoDMs and both manual DMs suck. That's the nature of it

  • Use RT+ comment + follow format for high value giveaway

  • Use comment + follow format for basic giveaway

  • Curate it often

  • Monetise it after 24/48h period

Results

Here is my product.

  • 1 Ebook

  • 500+ Swipefiles

  • 400+ Resources

  • Tons of freebies inside

Check it out if you want - to either get inspiration or invest in yourself. It's my A-Z framework on Twitter growth and monetisation.

I'm not persuading or forcing you to buy it. Just feel free to give it a look. Might help in creating your own giveaway.

Twitter Blueprints (Playbook)

(Disclaimer: 24 hour timer of free offer is over. This product is now available for sale at $29)Your time has come. Master the art of Twitter in less than 2 hours with me.Twitter growth is not hard. It's misunderstood.I know the reason for which you are here:Either you grow too slow or you don't grow at allAnd if you do, you still get lost on the wayYou lack the clear idea on how to monetiseYou lack consistencyYou seek inspirationYou came here because I led you hereYou wandered the internet and somehow made it hereWhat I want you to understand is that I struggled with growing and monetising Twitter. And I overcame it.In modern world we have to battle countless gurus telling us various concepts, choking us with bland or worthless knowledge - for no greater purpose at all.I chose as my life mission to democratise useful and easily applicable knowledge.What you get from this package:My full 30 page ebook containing almost 4,000 words - containing 20 applicable blueprintsMy special Notion document, with all of my best threads and tweets I've ever postedOver 150 carefully curated threads with immense knowledge from other creatorsList of 70 gamechanging AI tools to simplify literally every area of content creation3 Entire masterclasses that I've posted on my Twitter account - growth and monetization related20 Unique and free Copywriting Ebooks of other people5 Favorite free Business Ebooks 500 Unique Ads SwipefilesMy eternal assistance on Twitter DMs (you can contact me on Discord too)Possibility of scheduling a call or coaching you if you are willing to work with meAll of these will be fulfilled and provided right at your doorstep with the moment of acquiring this package.Over 500 Resources, 26 Ebooks and over 150+ Threads. Insane value.How this Playbook can help you:You will get clear idea on why Twitter is a viable option to start a businessYou'll get distilled templates and blueprints related to growth on TwitterKnow the stategies of effective and smart Twitter content creationGet to know monetisation tips and tricks people pay tremendous money forGet to uncover the shroud of mystery that was long laid on your dreamsSteal my strategies that helped me grow my account at astronomical ratesUncover the secrets of various creators, acquire their knowledge and templatesWho NEEDS this Playbook:If you're a freelancer or businessman and are looking to clearly and easily grow your accountYou've just got started on Twitter or don't know the exact way to clear and concise growthIf you struggle to get clients or got none at allIf you're looking for concise, no bs guide on actual monetisationWant to experiment with new concepts and give me a shot at doing my thingYou're an entrepreneur looking to estabilish himself on the social mediaTwitter Blueprints Ebook Contents:Introduction - you'll get to know what the hell goes around growing on Twitter, and how you can skyrocket your own growth tooProfile optimising - you'll get to know why people don't even want to leave you a follow - and how to persuade them to do so constantly. Content writing - you'll be able to easily declare or create your own style and benefit fully from it. No strings attatched.Shortform content - I'll show you how to write actually good and valuable tweets - to attract even more valuable audienceLongform content - I'll show you the art of giveaways, threads and newsletters and show you how to conquer this realm.Email lists - this time around you'll get to know that your Twitter brand might be at risk someday - and why email list is a holy grail when it comes to monetisation.Workflow - I'll share effective strategies to show how you can benefit from content creation the most and why it's so important.Monetisation - from services to products, I will share with you a viable path that worked for hundreds upon thousands of people - one that I follow right nowDMs and commenting - I'll show you what truly attracts followers and clients using actual well grounded human psychology to your benefit.Get this if you're ready to invest in yourself.I do not force you to get or buy it. But I can assure you; you'll get your own mind straight after getting this one.Total value is $29. Was free for first 24 hours.Get it while it's free or buy it when you're ready to invest in yourself.

https://thatsebastianro.gumroad.com/l/wwlun

I apologise for not writing this issue yesterday, I troubled myself exactly with my giveaway.

This template is getting released as a thread later on, when I get unshadowbanned - as a thanks for reading my newsletter you're getting it much earlier.

Let me know if you need more insights on such topic. I thought about shifting my newsletter to exactly blueprint based one.

Have a great Saturday my friend. See you in a week.

  • Seb, out